{"id":17124,"date":"2026-06-16T17:55:14","date_gmt":"2026-06-16T17:55:14","guid":{"rendered":"https:\/\/orun.africa\/?p=17124"},"modified":"2026-06-16T20:11:36","modified_gmt":"2026-06-16T20:11:36","slug":"tenue-des-elephants-au-mondial-2026-le-tapa-ivoirien-a-lhonneur","status":"publish","type":"post","link":"https:\/\/orun.africa\/en\/tenue-des-elephants-au-mondial-2026-le-tapa-ivoirien-a-lhonneur\/","title":{"rendered":"Tenue des \u00c9l\u00e9phants au Mondial 2026 : le tapa ivoirien \u00e0 l’honneur"},"content":{"rendered":"
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Quand on parle de la C\u00f4te d’Ivoire, certaines images viennent imm\u00e9diatement \u00e0 l’esprit. Pourtant, la C\u00f4te d’Ivoire, c’est bien plus que \u00e7a. C’est une terre de m\u00e9moire, de culture et de transmission. Une terre o\u00f9 chaque fil, chaque couleur, chaque geste raconte une histoire.<\/p>

Celle que nous racontons aujourd’hui est l’histoire d’une \u00e9vidence. Deux entit\u00e9s port\u00e9es par la m\u00eame vision, r\u00e9unies autour d’un projet qui d\u00e9passe le cadre du sport : habiller les \u00c9l\u00e9phants de C\u00f4te d’Ivoire pour leur arriv\u00e9e au Mondial 2026, et faire de cette tenue un acte culturel.<\/p>

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Une rencontre orchestr\u00e9e par l’excellence<\/strong><\/h5>

C’est gr\u00e2ce \u00e0 Alternative M\u00e9dia Services (AMS)<\/a>, agence de communication de la F\u00e9d\u00e9ration Ivoirienne de Football<\/a>, qu’Ibrahim Fernandez<\/a> re\u00e7oit l’opportunit\u00e9 de cr\u00e9er la tenue officielle des \u00c9l\u00e9phants. Une \u00e9vidence pour la Maison Orun, d\u00e9j\u00e0 Partenaire Culturel Officiel de la FIF et engag\u00e9e aux c\u00f4t\u00e9s des designers et artisans ivoiriens : accompagner ce projet et lui donner le rayonnement qu’il m\u00e9rite.<\/p>

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Ibrahim Fernandez n’est pas un talent \u00e0 r\u00e9v\u00e9ler. C’est une r\u00e9f\u00e9rence. Depuis 2013, sa maison de couture s’est impos\u00e9e comme une r\u00e9f\u00e9rence haut de gamme. Elle est reconnue en Afrique de l’Ouest et au-del\u00e0. Deux boutiques \u00e0 Abidjan, une \u00e9quipe de plus de vingt personnes, cent mille abonn\u00e9s sur les r\u00e9seaux sociaux, un site e-commerce ouvert \u00e0 l’international. N\u00e9 \u00e0 Marcory, forg\u00e9 par la C\u00f4te d’Ivoire : le designer s’est r\u00e9v\u00e9l\u00e9 au monde lors d’un voyage fondateur au Maroc. Depuis, il n’a cess\u00e9 de mettre son pays au c\u0153ur de chacune de ses cr\u00e9ations.<\/p>

De son c\u00f4t\u00e9, la Maison Orun incarne une nouvelle vision du luxe : africaine, souveraine, innovante. En effet, maison culturelle et cr\u00e9ative panafricaine, sa mission est de porter le patrimoine et les talents africains sur la sc\u00e8ne internationale. Ce projet, c’est exactement ce que chacun portait en lui depuis le d\u00e9but.<\/p>

La veste : le tapa ivoirien sur la sc\u00e8ne mondiale<\/strong><\/h5>

Pour la tenue officielle d’arriv\u00e9e des \u00c9l\u00e9phants au Mondial 2026, Ibrahim Fernandez a fait un choix radical et \u00e9vident \u00e0 la fois : r\u00e9interpr\u00e9ter le patrimoine.<\/p>

Le tissu choisi est le tapa : textile traditionnel originaire de l’ouest de la C\u00f4te d’Ivoire, fabriqu\u00e9 \u00e0 partir d’\u00e9corce d’arbre selon un savoir-faire artisanal ancestral. Car ce n’est pas juste un tissu. C’est un h\u00e9ritage, une m\u00e9moire port\u00e9e dans la mati\u00e8re et transmise de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration.<\/p>

L’enjeu cr\u00e9atif \u00e9tait clair : transformer le tapa, lui donner une nouvelle vie, sans jamais perdre son essence.<\/p>

Mais c’est le dos de la veste qui concentre toute la charge symbolique. Strass apr\u00e8s strass, pos\u00e9s d\u00e9licatement \u00e0 la main par un ma\u00eetre artisan : un \u00e9l\u00e9phant en relief, embl\u00e8me de la nation ivoirienne. Un geste artisanal d’une pr\u00e9cision absolue. Il dit que derri\u00e8re chaque d\u00e9tail se cache une intention, et que derri\u00e8re chaque intention vit une identit\u00e9.<\/p>

Parce que, comme le dit Ibrahim Fernandez lui-m\u00eame :<\/p>

\u00ab M\u00eame si tu n’es pas am\u00e9ricain, au moins il faut \u00eatre ivoirien. L’Ivoirien est \u00e9l\u00e9gant, brillant, imposant ; comme l’\u00c9l\u00e9phant, embl\u00e8me de notre pays. \u00bb<\/em><\/p><\/blockquote>

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Ce que la Maison Orun porte dans ce projet<\/strong><\/h5>

La Maison Orun n’est pas l’auteure de la tenue. Elle en est le Partenaire Culturel : celle qui lui construit la sc\u00e8ne, le r\u00e9cit et l’\u00e9cho qu’elle m\u00e9rite.<\/p>

Pour la Maison Orun, s’associer \u00e0 ce projet concr\u00e9tise une mission. Incarner un nouveau luxe africain, souverain, innovant. Un luxe qui ne s’importe pas. Qui ne s’explique pas par des r\u00e9f\u00e9rences ext\u00e9rieures. N\u00e9 ici, il se nourrit de ce qui existe ici et rayonne depuis ici.<\/p>

La Maison Orun ne produit pas seulement des projets culturels. Elle construit des \u00e9cosyst\u00e8mes. Des espaces o\u00f9 chaque acteur, artisan, designer, prescripteur ou client, participe \u00e0 la m\u00eame \u0153uvre : perp\u00e9tuer un h\u00e9ritage, inventer un futur commun. Ce projet en est l’illustration directe. Les femmes teinturi\u00e8res de Treichville cr\u00e9ent les imprim\u00e9s. Le ma\u00eetre artisan pose chaque strass sur l’\u00e9l\u00e9phant. Le designer Ibrahim Fernandez traduit tout cela en une silhouette contemporaine. Et c’est la Maison Orun qui donne \u00e0 l’ensemble la sc\u00e8ne et le r\u00e9cit qu’il m\u00e9rite.<\/p>

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L’implication de la Maison Orun se d\u00e9ploie ainsi \u00e0 plusieurs niveaux. D’abord, la mise en sc\u00e8ne du d\u00e9voilement de la tenue, pens\u00e9e dans une logique de distinction identitaire et de valorisation du savoir-faire ivoirien. Ensuite, un dispositif narratif et \u00e9ditorial complet : contenus audiovisuels, r\u00e9cits identitaires, communication digitale, pour que l’histoire voyage aussi loin que les \u00c9l\u00e9phants. Enfin, des activations pour le grand public et les diasporas ivoiriennes, afin de transformer l’\u00e9lan du Mondial en moment de fiert\u00e9 collective, en C\u00f4te d’Ivoire comme partout o\u00f9 bat le c\u0153ur de l’Afrique.<\/p>

Ainsi, ce projet dit ce en quoi la Maison Orun croit depuis le premier jour : les grandes cr\u00e9ations africaines n’ont pas besoin d’\u00eatre valid\u00e9es pour exister. Au contraire, elles ont besoin d’\u00eatre port\u00e9es par un \u00e9cosyst\u00e8me qui les structure et les fait rayonner au niveau qu’elles m\u00e9ritent.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Partenaire Culturel Officiel de la FIF pour le Mondial 2026, Orun valorise la tenue des \u00c9l\u00e9phants de C\u00f4te d’Ivoire sign\u00e9e Ibrahim Fernandez.<\/p>","protected":false},"author":4,"featured_media":17150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[95,97],"class_list":["post-17124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-orun","tag-fif","tag-fifa-world-cup-2026"],"acf":[],"yoast_head":"\nTenue des \u00c9l\u00e9phants au Mondial 2026 : le tapa ivoirien \u00e0 l'honneur - ORUN AFRICA<\/title>\n<meta name=\"description\" content=\"Partenaire Culturel de la FIF pour le Mondial 2026, Orun valorise la tenue des \u00c9l\u00e9phants de C\u00f4te d'Ivoire sign\u00e9e Ibrahim Fernandez.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orun.africa\/en\/tenue-des-elephants-au-mondial-2026-le-tapa-ivoirien-a-lhonneur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenue des \u00c9l\u00e9phants au Mondial 2026 : le tapa ivoirien \u00e0 l'honneur - 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