{"id":17085,"date":"2026-09-25T15:47:00","date_gmt":"2026-09-25T15:47:00","guid":{"rendered":"https:\/\/orun.africa\/?p=17085"},"modified":"2026-09-25T20:53:03","modified_gmt":"2026-09-25T20:53:03","slug":"masa-2026-orun-lance-son-programme-panafricain-pour-les-icc","status":"publish","type":"post","link":"https:\/\/orun.africa\/en\/masa-2026-orun-lance-son-programme-panafricain-pour-les-icc\/","title":{"rendered":"MASA 2026 : ORUN lance son programme panafricain pour les ICC"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17085\" class=\"elementor elementor-17085\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2a0e3 e-flex e-con-boxed pxl-row-scroll-none pxl-column-none pxl-full-content-with-space-none e-con e-parent\" data-id=\"5f2a0e3\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9a04123 elementor-widget elementor-widget-text-editor\" data-id=\"9a04123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Du 13 au 18 avril 2026, ORUN a investi le <a href=\"https:\/\/masa-ci.org\">March\u00e9 des Arts et Spectacles Africains (MASA)<\/a> \u00e0 Abidjan avec son Village de l&#8217;Innovation. Six (06) jours de rencontres, de panels et de c\u00e9r\u00e9monies pour poser les fondations d&#8217;un \u00e9cosyst\u00e8me cr\u00e9atif africain durable.<\/p><h5 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">La culture africaine comme levier \u00e9conomique strat\u00e9gique<\/h5><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">En Afrique, les Industries Culturelles et Cr\u00e9atives (ICC) restent largement sous-structur\u00e9es. C&#8217;est pr\u00e9cis\u00e9ment ce d\u00e9fi qu&#8217;ORUN entend relever. Lors de la c\u00e9r\u00e9monie d&#8217;ouverture du Village de l&#8217;Innovation, d\u00e9cideurs publics, investisseurs, institutions financi\u00e8res, \u00e9tudiants, artistes et m\u00e9dias se sont r\u00e9unis autour d&#8217;une conviction commune : <strong>la culture n&#8217;est pas un secteur secondaire<\/strong>.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Au contraire, c&#8217;est un vecteur \u00e9conomique strat\u00e9gique. Elle g\u00e9n\u00e8re des cha\u00eenes de valeur comp\u00e9titives et des emplois durables. Elle constitue aussi un outil d&#8217;influence et de diplomatie internationale pour le continent.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">C&#8217;est pourquoi ORUN porte un mod\u00e8le diff\u00e9rent : <strong>faire de la cr\u00e9ativit\u00e9 africaine une infrastructure de souverainet\u00e9<\/strong>, ancr\u00e9e dans l&#8217;h\u00e9ritage culturel des peuples du continent.<\/p><h5 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Les temps forts du Village de l&#8217;Innovation<\/h5><h6 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">13 avril : Ouverture officielle<\/h6><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17249 size-full\" src=\"https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-scaled.jpg 2560w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-300x200.jpg 300w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-1024x683.jpg 1024w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-768x512.jpg 768w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-1536x1024.jpg 1536w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-2048x1365.jpg 2048w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-18x12.jpg 18w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-1065x710.jpg 1065w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/ART06148-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><p>Le Village de l&#8217;Innovation a \u00e9t\u00e9 inaugur\u00e9 par <strong>Madame Dominique Ouattara, <a href=\"https:\/\/dominiqueouattara.ci\">Premi\u00e8re Dame de la R\u00e9publique de C\u00f4te d&#8217;Ivoire<\/a><\/strong>. Elle \u00e9tait accompagn\u00e9e de <strong>Madame Fran\u00e7oise Remarck, <a href=\"https:\/\/culture.gouv.ci\/accueil\">Ministre de la Culture et de la Francophonie<\/a><\/strong>, et de <strong>Monsieur Djibril Ouattara, <a href=\"https:\/\/telecom.gouv.ci\/new\/index.php\/accueil\">Ministre de la Transition Num\u00e9rique et de l&#8217;Innovation Technologique<\/a><\/strong>, parrain de l&#8217;\u00e9v\u00e9nement. Une ouverture \u00e0 la hauteur de l&#8217;ambition port\u00e9e par Orun.<\/p><h6 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">17 avril \u2014 ORUN Day : le lancement officiel du programme panafricain<\/h6><p><img decoding=\"async\" class=\"alignnone wp-image-17264 size-full\" src=\"https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-copie.jpeg\" alt=\"\" width=\"1280\" height=\"832\" srcset=\"https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-copie.jpeg 1280w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-copie-300x195.jpeg 300w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-copie-1024x666.jpeg 1024w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-copie-768x499.jpeg 768w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-copie-18x12.jpeg 18w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-copie-1092x710.jpeg 1092w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-copie-600x390.jpeg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">C&#8217;est lors de cette journ\u00e9e cl\u00e9 que le programme panafricain d&#8217;ORUN a \u00e9t\u00e9 officiellement lanc\u00e9. Con\u00e7u comme un <strong>centre d&#8217;excellence cr\u00e9atif et entrepreneurial<\/strong>, il vise \u00e0 r\u00e9unir artisans, designers, chercheurs, innovateurs et technologies autour de trois objectifs concrets :<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">moderniser les m\u00e9tiers d&#8217;art africains<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">promouvoir la transformation des mati\u00e8res premi\u00e8res locales<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">consolider des fili\u00e8res comp\u00e9titives dans le textile, l&#8217;artisanat et le design<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>C&#8217;est \u00e0 Bouak\u00e9<\/strong>, deuxi\u00e8me ville de C\u00f4te d&#8217;Ivoire, que cet \u00e9cosyst\u00e8me prendra racine. Il s&#8217;agit d&#8217;une premi\u00e8re dans le pays. \u00c0 terme, l&#8217;ambition est de d\u00e9ployer ce mod\u00e8le dans d&#8217;autres pays africains. Pour le construire, ORUN s&#8217;inspire notamment de l&#8217;<a href=\"https:\/\/um6p.ma\/fr\">Universit\u00e9 Mohammed 6 Polytechnique (UM6P) du Maroc<\/a>.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Le lancement s&#8217;est tenu en pr\u00e9sence de <strong>Monsieur Amadou Kon\u00e9, <a href=\"https:\/\/www.transports.gouv.ci\/\">Ministre des Transports<\/a> et <a href=\"https:\/\/mairiedebouake.ci\">Maire de Bouak\u00e9<\/a><\/strong>, de la Ministre de la Culture Fran\u00e7oise Remarck, de <strong>Son Excellence Othmane El Ferdaous, Ambassadeur du Maroc en C\u00f4te d&#8217;Ivoire. <\/strong><a href=\"https:\/\/www.oliviayace.org\/fr\/\"><strong>Olivia Yac\u00e9<\/strong><\/a> (Miss C\u00f4te d&#8217;Ivoire 2021, Miss World Africa 2022), a \u00e9galement particip\u00e9. \u00e0 la c\u00e9r\u00e9monie en tant qu&#8217;Ambassadrice officielle du programme.<\/p><h5 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Des voix engag\u00e9es pour l&#8217;avenir cr\u00e9atif de l&#8217;Afrique<\/h5><p><strong>Abdoulaye Diaw, Directeur G\u00e9n\u00e9ral d&#8217;ORUN<\/strong>, a exprim\u00e9 la vision du programme :<\/p><p>\u00ab Ce que nous construisons ici d\u00e9passe un simple projet : c&#8217;est un mouvement qui place l&#8217;humain, la cr\u00e9ativit\u00e9 et l&#8217;engagement au c\u0153ur de notre d\u00e9veloppement. \u00c0 Bouak\u00e9 et au-del\u00e0, nous posons les bases d&#8217;un \u00e9cosyst\u00e8me o\u00f9 talents, savoir-faire et innovation se rencontrent pour cr\u00e9er de la valeur durable. Mais un tel village ne se construit jamais seul : il appelle \u00e0 une mobilisation collective. \u00bb<\/p><p><strong>Olivia Yac\u00e9<\/strong>, Ambassadrice du programme, a rappel\u00e9 pourquoi ce changement de regard est urgent :<\/p><p>\u00ab Nous devons soutenir les industries culturelles avec ambition, non pas comme un secteur secondaire, mais comme un moteur de croissance et d&#8217;emploi. En cr\u00e9ant un v\u00e9ritable \u00e9cosyst\u00e8me o\u00f9 designers, artisans et technologies se rencontrent, ORUN ouvre une voie nouvelle : celle d&#8217;une cr\u00e9ativit\u00e9 africaine qui s&#8217;enracine dans son h\u00e9ritage tout en se projetant vers l&#8217;avenir. \u00bb<\/p><p><strong>L&#8217;Ambassadeur du Maroc, Othmane El Ferdaous<\/strong>, a quant \u00e0 lui a insist\u00e9 sur l&#8217;enjeu de souverainet\u00e9 culturelle :<\/p><p>\u00ab L&#8217;enjeu aujourd&#8217;hui pour le continent est de renforcer son autonomie en mati\u00e8re de cr\u00e9ation et de financement des industries culturelles et cr\u00e9atives, afin de ne plus d\u00e9pendre de circuits de validation ext\u00e9rieurs. La fronti\u00e8re entre artisanat et industrie tend ainsi \u00e0 s&#8217;effacer, et c&#8217;est pr\u00e9cis\u00e9ment cette dynamique qu&#8217;incarne le Village de l&#8217;Innovation d&#8217;ORUN. \u00bb<\/p><h5 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Un panel de haut niveau sur les cha\u00eenes de valeur des ICC<\/h5><p><img decoding=\"async\" class=\"alignnone wp-image-17263 size-full\" src=\"https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1664\" srcset=\"https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-scaled.jpeg 2560w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-300x195.jpeg 300w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-1024x666.jpeg 1024w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-768x499.jpeg 768w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-1536x999.jpeg 1536w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-2048x1332.jpeg 2048w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-18x12.jpeg 18w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-1092x710.jpeg 1092w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-25-at-15.27.21-600x390.jpeg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">En amont de la c\u00e9r\u00e9monie, un panel institutionnel a rassembl\u00e9 des acteurs financiers et culturels influents :<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><a href=\"https:\/\/www.linkedin.com\/in\/paul-harry-aithnard\/\"><strong>Paul-Harry Aithnard<\/strong><\/a>, Directeur G\u00e9n\u00e9ral d&#8217;<a href=\"https:\/\/ecobank.com\/\">Ecobank<\/a> C\u00f4te d&#8217;Ivoire et Directeur R\u00e9gional UEMOA<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><a href=\"https:\/\/www.linkedin.com\/in\/jean-arsene-yerima-fica-72a0a15b\/\"><strong>Jean-Ars\u00e8ne Yerima<\/strong><\/a>, Directeur R\u00e9gional Afrique de l&#8217;Ouest Francophone d&#8217;<a href=\"https:\/\/www.afreximbank.com\/\">Afreximbank<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Omar Diop<\/strong>, Repr\u00e9sentant de <a href=\"https:\/\/www.unesco.org\/fr\/fieldoffice\/abidjan\/about\">l&#8217;UNESCO<\/a> en C\u00f4te d&#8217;Ivoire<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Amine Tajeddine<\/strong>, repr\u00e9sentant de l&#8217;UM6P, qui a pr\u00e9sent\u00e9 les travaux de l&#8217;universit\u00e9 sur la modernisation des m\u00e9tiers d&#8217;art, dont la tapisserie<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ensemble, ces intervenants ont mis en \u00e9vidence un constat clair : les ICC africaines doivent \u00eatre mieux financ\u00e9es et mieux structur\u00e9es pour devenir des acteurs \u00e9conomiques \u00e0 part enti\u00e8re.<\/p><h5>Le maillot <em>United States of Africa<\/em> : un acte d&#8217;unit\u00e9 pour la Coupe du Monde FIFA 2026<\/h5><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17250 size-full\" src=\"https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1709\" srcset=\"https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-scaled.jpg 2560w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-300x200.jpg 300w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-1024x684.jpg 1024w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-768x513.jpg 768w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-1536x1025.jpg 1536w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-2048x1367.jpg 2048w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-18x12.jpg 18w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-1063x710.jpg 1063w, https:\/\/orun.africa\/wp-content\/uploads\/2026\/09\/DSC09052-600x401.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><p>L&#8217;\u00e9v\u00e9nement s&#8217;est cl\u00f4tur\u00e9 par un moment m\u00e9morable : le d\u00e9voilement du <strong>maillot de football <em>United States of Africa<\/em><\/strong>. ORUN lance cette pi\u00e8ce \u00e0 l&#8217;occasion de la <strong>Coupe du Monde FIFA 2026<\/strong>. Elle est pens\u00e9e comme un symbole d&#8217;unit\u00e9 continentale, en soutien \u00e0 toutes les \u00e9quipes africaines engag\u00e9es dans la comp\u00e9tition.<\/p><h5 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Un engagement durable certifi\u00e9 ISO 20121<\/h5><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Le Village de l&#8217;Innovation a obtenu la certification <strong>ISO 20121<\/strong>. C&#8217;est la m\u00eame norme internationale qui a encadr\u00e9 les <strong>Jeux Olympiques de Paris 2024<\/strong> et la <strong>Coupe du Monde 2022 au Qatar<\/strong>. Ainsi, ORUN d\u00e9montre sa volont\u00e9 de b\u00e2tir un mod\u00e8le \u00e9conomique solide, align\u00e9 sur les standards les plus exigeants.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Par ailleurs, du 13 au 18 avril, le Village a propos\u00e9 une exp\u00e9rience immersive et vari\u00e9e : technologie, h\u00e9ritage, arts, p\u00e9dagogie. Une vitrine concr\u00e8te de ce que l&#8217;Afrique cr\u00e9ative peut produire lorsque jeunesse, talent et innovation convergent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Du 13 au 18 avril 2026, ORUN a investi le March\u00e9 des Arts et Spectacles Africains (MASA) \u00e0 Abidjan avec son Village de l&#8217;Innovation. Six (06) jours de rencontres, de panels et de c\u00e9r\u00e9monies pour poser les fondations d&#8217;un \u00e9cosyst\u00e8me cr\u00e9atif africain durable. La culture africaine comme levier \u00e9conomique strat\u00e9gique En Afrique, les Industries Culturelles [&hellip;]<\/p>","protected":false},"author":4,"featured_media":17249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[85,101],"tags":[],"class_list":["post-17085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-orun"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MASA 2026 : ORUN lance son programme panafricain pour les ICC - ORUN AFRICA<\/title>\n<meta name=\"description\" content=\"Au MASA 2026 \u00e0 Abidjan, ORUN a lanc\u00e9 son programme panafricain pour structurer les ICC, avec un futur centre cr\u00e9atif \u00e0 Bouak\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orun.africa\/en\/masa-2026-orun-lance-son-programme-panafricain-pour-les-icc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MASA 2026 : ORUN lance son programme panafricain pour les ICC - 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