Heirs Of Greatness Day

THE ESSENCE

The Heirs of Greatness Day is a moment when creative Africa pauses to honor its builders, celebrate its living memory and reaffirm its sovereignty. Memory, structure and transmission anchor this unprecedented gathering, launched to redefine the future of the continent's cultural and creative industries.

The inaugural edition will be held in Morocco, at the legendary Église du Sacré-Cœur in Casablanca, bringing together designers, artisans, institutions and strategic partners.

// THE EXPERIENCE

THE EXPERIENCE

Heirs of Greatness Day offers a complete immersion into the African creative ecosystem—its gestures, know-how, methods, collaborations, and narratives. It is a space where the beauty of craft meets the rigor of process, where scenography reveals materiality, and where creators and artisans showcase the depth of a sector in full affirmation.

MEMORY

Weaving, dyeing, finishing: the Heirs of Greatness Day brings ancestral techniques, mastered and handed down, into the light. Every piece on display carries a story, a lineage, a gestural vocabulary rooted in African memory. Heritage gives depth and legitimacy to every creation.

STRUCTURE

Exclusive collections, pieces developed for the event, and works born from ORUN programs reflect methodological rigor: designer-artisan co-creation, skills development, product coherence, technical quality.

TRANSMISSION

Professional meetings, 1-to-1 sessions, live craft demonstrations, podcast recordings, panel discussions: every interaction unveils the full value chain, from training to production to go-to-market.

THE SHOWROOM

Immersive scenography, exclusive pieces, and craftsmanship in action. A space where gesture, material, and mastery come to life.

THE ENCOUNTERS

One-on-one conversations, live podcasts, and exchanges with designers and artisans. A moment to understand the techniques, journeys, and visions.

HEIRS OF GREATNESS DAY

Performances, gastronomy and a Pinning Ceremony. A celebration that honors the builders and elevates African creative sovereignty.

// LES 6 LEVIERS D’IMPACT

STRATEGIC VISIBILITY

A fully coherent initiative, from gesture to distribution

MARKET OPPORTUNITIES

Direct encounters with buyers, concept stores, and institutions.

COLLABORATIONS & CO-CREATIONS

A credible foundation for renowned partnerships.

VALUE CHAIN REINFORCEMENT

A complete demonstration of the craft and métier.

AFRICAN AESTHETIC LEADERSHIP

An assertion of African visual standards.

DURABLE INVESTMENT PORTFOLIO

Concrete, attractive proof for long-term financing.